Hello world. We’re Smart Content. Although we feel more comfortable talking about your web projects than about ourselves, we’ll make an exception on that in this first blog entry of our site. So a quick what, who, where, why...
Smart Content is a consultancy specialised in Web content.
Who's behind Smart Content?
Smart Content is the creation of Koen Platteeuw, content strategist with over 15 years of experience in digital media and content governance. So enough speaking in third person...
In 15 years, I've worked with a number of great web professionals, both individual as well as companies: content specialists, UX experts, designers, development companies, brand & communication agencies, SEO, experts in accessibility, etc; Each of them are experts in their own field. Currently, Smart Content doesn't have fixed staff. Rather, our model allows me to contract expertise on a case by case basis. This gives us the freedom and flexibility to assemble the perfect project team for each endeavour.
My partnering experts and myself offer assistance and leadership with web projects in every stage:
From strategy and planning at project start -> over project management during execution -> to analysis & reporting on existing websites performance.
I'm based in Barcelona, Spain, but with extensive experience in the UK and northern European market and I'm available for onsite as well as off site work within Western Europe.
Over the years, I worked with many medium and large organisations who struggled to run smooth web projects or be efficient at content governance.
Yes, but that wasn't the question... why Smart Content?
Because we need to conciliate project goals with user needs in an efficient and sustainable way. This requires specific knowledge and resources. I believe my unique professional experience speaks exactly to this challenge and I can help organisations implement the right changes and processes in a quicker way.
Yes, but… ?
Hold on, if you have much more questions, maybe we should have a chat. Talking is free! Or if you’re not ready yet for a conversation, just keep an eye on this space for new updates, follow us on Twitter or read a bit more on how we help our customers with project planning, execution, site optimisation or providing content resources.